Privacy policy
Last Updated: 17 September 2026
Hong Kong New Mind Trading Co., Limited (NEW THINKING) (“we”, “us”, or “our”) operates this website and its related online services, including the information, content, features, tools, products and services made available through it (collectively, the “Services”).
Our website is powered and hosted by Shopify.
This Privacy Policy explains how we collect, use, store, process and disclose your personal data when you visit or use our website, enquire about our products or services, submit an order or project requirement, make a purchase, or otherwise communicate with us.
We are committed to handling personal data in accordance with applicable data protection laws, including the Personal Data (Privacy) Ordinance (Cap. 486) of Hong Kong (“PDPO”), where applicable.
If there is any conflict between this Privacy Policy and our other terms regarding the collection, use, processing or disclosure of personal data, this Privacy Policy will apply in relation to such matters.
By accessing or using our Services or providing personal data to us, you acknowledge that you have read this Privacy Policy and understand the practices described below.
Personal Data We May Collect
“Personal data” means information relating to an individual who can be identified directly or indirectly from that information.
Depending on how you interact with our Services, we may collect and process the following categories of personal data:
Contact Information
Including your name, telephone number, email address, billing address, delivery address and other contact details you provide to us.
Order and Transaction Information
Including products you enquire about, select, order, purchase, return, exchange or cancel, together with order history, transaction details, delivery arrangements and related service records.
Payment Information
Including payment methods, payment confirmations, transaction information and other information necessary to process payments. Certain payment information may be processed directly by third-party payment providers rather than being stored in full by us.
Account Information
Where account functionality is available, this may include your username, password, account preferences, settings and related information.
Custom Furniture and Project Information
When you enquire about custom furniture or project services, we may collect measurements, addresses, floor plans, reference images, drawings, design preferences, material requirements, project information and other details required for quotation, design, manufacturing, delivery or installation.
Communications with Us
Including information and correspondence you provide when communicating with us by email, telephone, WhatsApp, social media, website forms or other channels.
Device and Technical Information
Including your IP address, browser type, device information, network connection information, cookies, device identifiers and similar technical information.
Website Usage Information
Including information about how and when you browse, access and interact with our website and Services.
Sources of Personal Data
We may collect personal data:
- Directly from you;
- When you create an account, submit an enquiry, request a quotation, place an order or make a purchase;
- When you communicate with our customer service or sales teams;
- Automatically through cookies and similar technologies when you use our website;
- From Shopify and other service providers supporting our website and operations;
- From payment, logistics, technology, marketing and other business partners; and
- From other lawful third-party sources where permitted by applicable law.
How We Use Your Personal Data
We may use your personal data for the following purposes:
Providing Products and Services
We may use your information to:
- Respond to product, custom furniture and project enquiries;
- Prepare quotations;
- Process and confirm orders;
- Process payments;
- Arrange manufacturing, delivery and installation;
- Provide order and project updates;
- Process returns, exchanges and after-sales matters;
- Manage customer accounts;
- Provide customer support; and
- Improve our products and services.
Custom Furniture and Project Services
If you use our custom furniture or project services, we may use measurements, images, drawings, addresses and other project information to assess requirements, conduct site measurements, prepare designs and 3D visualisations, provide quotations, manufacture products, coordinate logistics, arrange installation and manage the project.
Improving Our Website and Customer Experience
We may analyse website usage to understand how visitors interact with our Services and to improve website functionality, product information, services and overall customer experience.
Marketing and Advertising
Where permitted by applicable law, we may use your contact information and interactions with our website to provide information about our products, services, promotions and other relevant offers.
Where required by law, we will obtain the necessary consent before using personal data for direct marketing.
You may opt out of marketing communications at any time by using the unsubscribe option provided in the relevant communication or by contacting us.
Security and Fraud Prevention
We may use personal data to verify transactions, maintain the security of our website and payment processes, detect or investigate fraudulent, unlawful or suspicious activity, and protect the legitimate interests of our company, customers and others.
Legal and Compliance Purposes
We may use or disclose personal data where necessary to:
- Comply with applicable laws and regulations;
- Respond to lawful requests from courts, government authorities, regulators or law enforcement agencies;
- Handle legal claims or disputes;
- Enforce our terms, conditions and policies; and
- Protect the lawful rights and interests of our company, customers or third parties.
How We Disclose Personal Data
Where reasonably necessary to provide our Services, we may disclose relevant personal data to:
Shopify and Technology Providers
For website hosting, system operation, data processing, analytics and related technology services.
Payment Service Providers
For processing payments and transactions.
Logistics and Delivery Partners
For arranging transportation, delivery and related logistics services.
Manufacturing and Project Partners
Where required to complete customisation, manufacturing, design, site measurement, installation or other project services, we may provide relevant information necessary for them to perform their work.
Professional Service Providers
Including providers of IT, cloud storage, data analytics, customer support, accounting, legal and other professional services.
Marketing and Advertising Partners
Where permitted by applicable law and subject to any required consent, for relevant marketing and advertising services.
Related Companies and Business Operations
Where reasonably necessary, information may be shared between our Hong Kong, Singapore or other relevant business operations for the purpose of providing our Services.
We may also disclose information in connection with a corporate restructuring, merger, acquisition, transfer of assets or other business transaction, or where disclosure is required by law to a government authority, court, regulator or law enforcement agency.
We do not arbitrarily sell personal data without a lawful purpose.
Our Relationship with Shopify
Our website is powered and hosted by Shopify.
Shopify may collect and process personal data relating to your access to and use of our website in order to provide, maintain and improve its services.
Certain information submitted through our website may be transmitted to Shopify and its service providers and may be processed outside the jurisdiction in which you reside.
Shopify's handling of personal data is governed by its own privacy policies and applicable terms.
For more information about how Shopify processes personal data and the privacy rights that may be available to you, please refer to Shopify's official privacy information.
Cookies and Similar Technologies
Our website may use cookies, pixels, analytics tools and similar technologies to:
- Maintain website functionality;
- Remember settings and preferences;
- Understand website usage;
- Improve our website and Services;
- Measure the effectiveness of marketing activities; and
- Provide relevant advertising where applicable.
You may manage or restrict certain cookies through your browser settings. Disabling certain cookies may affect some website functionality.
Third-Party Websites and Links
Our Services may contain links to third-party websites, social media platforms, payment services or other external services.
We do not control these third-party services, and their handling of personal data is governed by their respective privacy policies and terms.
We encourage you to review the relevant privacy policies before using third-party services.
Children's Personal Data
Our Services are not specifically directed at children, and we do not knowingly collect personal data from individuals below the applicable legal age where such collection would require parental or guardian consent.
If you are a parent or guardian and believe that a child has provided personal data to us without appropriate consent, please contact us.
Data Security
We implement reasonable administrative, technical and organisational measures designed to protect personal data in our possession against unauthorised or accidental access, processing, deletion, loss or use.
However, no method of electronic transmission or storage can be guaranteed to be completely secure. You should therefore avoid sending unnecessary sensitive or confidential information through unsecured channels.
Data Retention
We retain personal data only for as long as reasonably necessary to fulfil the purposes for which it was collected, provide our Services, process transactions, maintain appropriate business records, resolve disputes and comply with legal, tax, accounting and other regulatory obligations.
When personal data is no longer required, we will delete, anonymise or otherwise appropriately dispose of it in accordance with applicable laws and our internal procedures.
Your Rights
Depending on the data protection laws applicable to you, you may have certain rights regarding your personal data.
Where the Hong Kong Personal Data (Privacy) Ordinance applies, you may have the right to request access to personal data we hold about you and request correction of inaccurate personal data in accordance with applicable law.
Depending on your location and applicable laws, you may also have other rights, such as requesting deletion of personal data, restricting certain processing activities, withdrawing consent or objecting to certain direct marketing activities.
These rights may be subject to legal requirements, exemptions and identity verification.
To exercise an applicable right, please contact us using the details provided below.
Marketing Communications
If you have chosen to receive marketing communications from us, you may opt out at any time by:
- Using the unsubscribe option included in our marketing emails; or
- Contacting us directly and requesting that we stop sending such communications.
Even after opting out of marketing communications, we may continue to send necessary non-promotional communications relating to orders, payments, projects, accounts, security or after-sales services.
International Data Transfers
Because our website, technology providers, business operations, manufacturing, logistics and related services may involve multiple jurisdictions, your personal data may be processed, stored or transferred outside Hong Kong or your country of residence.
Where required by applicable law, we will take reasonable measures to ensure that appropriate safeguards are applied to such transfers.
Complaints and Enquiries
If you have questions or complaints regarding how we handle your personal data, this Privacy Policy or your applicable data protection rights, please contact us using the details below.
Where applicable, you may also have the right to lodge a complaint with the relevant data protection authority in your jurisdiction.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business, Services, technology, legal obligations or regulatory requirements.
The revised version will be published on this website, and the “Last Updated” date at the top of this page will be updated accordingly.
Contact Us
If you have any questions about this Privacy Policy or our privacy practices, or wish to make a request concerning your personal data, please contact:
Hong Kong New Mind Trading Co., Limited
Email: newthinkingsg@outlook.my
Telephone: +852 6460 2336
Headquarters: Hong Kong