20+ Years of Industry Experience
More than two decades of furniture industry experience have given us extensive knowledge of materials, manufacturing, customisation and practical project requirements.
About Us
20+ Years of Furniture Industry Experience
At NEW THINKING, we believe furniture is more than something that fills a space. It is a solution shaped by space, function, aesthetics and the way it will actually be used.
With over 20 years of experience in the furniture industry, we have developed extensive expertise across furniture manufacturing, customisation and project solutions for residential and commercial environments.
Headquartered in Hong Kong, with a business presence in Singapore and our own manufacturing capabilities, we provide flexible and comprehensive furniture solutions for homeowners, businesses, designers, contractors and project partners.
From a single ready-made piece or fully customised design to larger commercial furniture requirements, we bring experience, flexibility and practical execution to every project.
Ready-Made. Custom-Made. Project Solutions.
Our business covers three key areas:
Ready-Made Furniture
A wide selection of furniture for homes, offices and commercial environments.
Custom-Made Furniture
Furniture developed around your space, dimensions, preferred materials, functions, configurations and design requirements.
Project Solutions
Furniture manufacturing and project support for offices, retail spaces, restaurants, hotels, rental properties and other commercial environments.
Whether it is a single piece or a complete project, our approach remains the same:
Understand the requirements. Develop the solution. Focus on quality. Deliver with care.
Customisation Without Standard Limitations
Every space is different. Every requirement is different.
That is why customisation is at the heart of what we do.
With our own manufacturing capabilities and access to an extensive range of materials, finishes and production options, we can develop furniture around different designs, dimensions, functions and project specifications.
From wardrobes, cabinets, beds, dining tables and TV consoles to workstations, display units, commercial furniture and specialised designs, we explore each requirement based on what the customer and the space actually need.
You can come to us with:
A reference image. A drawing. Measurements. Material requirements. Or simply an idea.
From there, we work with you to explore how that idea can be turned into a practical furniture solution.
From Concept to Completion
We aim to make the custom furniture process clear and straightforward.
Consultation → Site Measurement → Design & 3D Visualisation → Material Selection → Manufacturing → Delivery → Installation
Professional site measurement can be arranged as a chargeable service where required.
Installation is included for custom furniture projects, while installation for ready-made furniture can be arranged separately.
From the initial discussion and design development to manufacturing, logistics and final installation, we coordinate the different stages to provide a more streamlined furniture experience.
Residential & Commercial Expertise
We work with both B2C and B2B clients.
For residential customers, our furniture solutions can cover living rooms, bedrooms, dining areas, kitchens, studies, walk-in wardrobes, entrances, storage spaces and other areas of the home.
For businesses and project clients, we support furniture requirements for:
- Offices & Workspaces
- Retail Stores
- Restaurants & F&B
- Hotels & Hospitality
- Rental Properties
- Commercial Spaces
- Property & Development Projects
- Bulk & Project Orders
From an individual customised piece to larger commercial requirements, solutions can be developed according to the scale, specifications and practical needs of each project.
From Hong Kong to International Markets
Hong Kong is our headquarters and the foundation of our business operations.
Together with our business presence in Singapore, manufacturing capabilities and logistics network, we are able to work with individual and commercial clients across different markets.
Our capabilities are not limited to Hong Kong.
Subject to project requirements, production feasibility and logistics arrangements, we welcome furniture enquiries and project opportunities from Hong Kong, Singapore and international markets.
Whether you are furnishing a new home, looking for a unique customised piece, sourcing furniture for your business, developing a commercial space or looking for a long-term furniture manufacturing partner, our team is ready to explore the possibilities with you.
Why Choose NEW THINKING?
Own Manufacturing Capabilities
Our manufacturing capabilities give us greater flexibility beyond standard furniture catalogues, allowing solutions to be developed around different dimensions, designs, functions, materials and project specifications.
Extensive Customisation
Dimensions, layouts, functions, colours, materials and finishes can be developed according to individual customer and project requirements.
Wide Material Selection
A broad selection of materials and finishes allows different solutions to be developed around aesthetics, functionality, durability and project specifications.
One-Stop Furniture Solutions
From consultation, design development and material selection to manufacturing, delivery and installation, we provide an integrated custom furniture solution.
B2B & B2C
We work with homeowners, businesses, designers, contractors and project partners, supporting everything from individual pieces to larger project orders.
Hong Kong Headquarters. International Capabilities.
With our headquarters in Hong Kong, a business presence in Singapore and flexible manufacturing and logistics capabilities, we are positioned to explore suitable projects across different markets.
Experience. Flexibility. Possibilities.
More than two decades in the furniture industry have taught us something important:
There is rarely a one-size-fits-all answer to furniture.
Different people, spaces and projects require different solutions.
By combining our manufacturing experience, flexible customisation, extensive material selection and professional service, we aim to turn those requirements into furniture solutions that genuinely work for the people and spaces they are designed for.
Whether you need something ready-made, completely customised or developed for a larger project, we are ready to explore the possibilities with you.
Your Vision. Our Craftsmanship. Designed Around Your Space.